Steve Jobsīut fear not! Today, we will unpack the core tenets of minimalism, discuss its facets and aesthetics, understand its importance to marketing professionals and creators of all stripes, and look at relevant examples of the medium.īy the end of this article, you’ll be well on your way to becoming a master of minimalist graphic design. Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. That said, it’s devilishly hard to pull off. Revered for its beauty, elegance, and purity, it’s often put on a pedestal as the pinnacle of human-centric design, and for good reason. Then, in the late ’90s and early 2000s, it became the preserve of digital masters: Minimalism became the de facto aesthetic for technology companies, with Apple leading the charge in shepherding the advent of minimalism in user interface design.
However, its roots can be traced all the way back to the industry-defining work of the Bauhaus. The minimalist design movement became popular in the 1960s with the work of Donald Judd, Dan Flavin, and Carl Andre. Create crisp, clean minimalist graphic design using professional insights and real-world examples of memorable branding.
